After reading the headline “Fashion Retailer(Planet Funk) Sees 377% ROI Using Mobile Coupons” from the Mobile Marketing Watch website, you had better believe I was wanting to read on.
Although an almost simplistic approach to promotional marketing, mobile coupons are trending to become a very useful marketing method, and very cost-effective at that (no printing costs). The store mentioned in the intriguing title, Planet Funk, used a tiered discount strategy to drive sales on Black Friday. Customers could only redeem via the mobile coupon. The key to success in this program was building a mobile “club” of opt in participants.
According to ABI Research , “63 percent of consumers feel a mobile coupons are the best incentive for them to respond to a mobile marketing message.” Although salesy, this article http://www.mobilestorm.com/mobile-coupons/ goes into setting up a useful mobile coupon campaign.
I am really interested to see statistics on other successful mobile coupon campaigns–also wondering how it can be applied in the B2B market, if applicable.