Mobile Coupons May Be Just the Virtual Ticket in Rough Economy

After reading the headline “Fashion Retailer(Planet Funk) Sees 377% ROI Using Mobile Coupons” from the Mobile Marketing Watch website, you had better believe I was wanting to read on.

Although an almost simplistic approach to promotional marketing, mobile coupons are trending to become a very useful marketing method, and very cost-effective at that (no printing costs). The store mentioned in the intriguing title, Planet Funk, used a tiered discount strategy to drive sales on Black Friday. Customers could only redeem via the mobile coupon. The key to success in this program was building a mobile “club” of opt in participants.

According to ABI Research , “63 percent of consumers feel a mobile coupons are the best incentive for them to respond to a mobile marketing message.” Although salesy, this article goes into setting up a useful mobile coupon campaign.

I am really interested to see statistics on other successful mobile coupon campaigns–also wondering how it can be applied in the B2B market, if applicable.


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